Projects:
land&water - carried out in-house at A-Side Studio, 2019-2023. My role involved brand strategy, photographic art direction, packaging development & design, illustration, artworking, editorial design, POS design, social media, digital ads, social media image editor, art direction for interiors. Photo credits to Goodrest Studios, James Bowden, Victoria Harrison.

Gloucester Tall Ships Festival - freelance work completed in 2024. Rebecca McDonald and myself teamed up on art direction and I then created the brand and campaign design, illustrations and brand assets.

Origin Coffee - carried out in-house at A-Side Studio, 2018-2023. My role involved illustration for tasting cards, editorial design, signage design, packaging design, social media assets.

Stones Bakery - carried out in-house at A-Side Studio, 2020-2022. My role involved brand strategy & identity, character concept, illustration commission with Jay Cover, brand rollout, artworking, campaign naming and design, photographic art direction. Photo credits to Goodrest Studios.

Cornwall Pasta - carried out in-house at A-Side Studio, 2021. Packaging design.

The Bull Inn - carried out in-house at A-Side Studio, 2018-2022. Brand identity, illustration, artworking, signage, campaign design. Photo credits to Rachel Hoile.

Lula - carried out in-house at A-Side Studio, 2020-2021. Brand identity and illustration, signage, menu design, merchandise and uniform design, artworking. Photo credits to Faydit Photography.

Lyra - freelance work completed in 2017. Brand identity and application. Photo credits to Jesus Renedo.

St. Eval - carried out in-house at A-Side Studio, 2018-2023. My role involved brand strategy, brand rollout, photographic art direction, product art direction, editorial design (catalogues, brochures), packaging development & design, illustration, illustration commissions, artworking, POS design, trade stand interior design. Photo credits to Alexandra House Studio.

Watergate Bay Beach Hut - carried out in-house at A-Side Studio, 2023. Sustainability campaign design and illustration.

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Art Direction